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How To Choose The Best Website Colour Scheme?


What we see has more impact on us than things we read or hear. Humans follow the visual stimuli in most of the things they do. The same is true when it comes to shopping and buying on the internet. Hence, it is important for businesses who have an online presence to create and design a website that attracts people. And, if you have a website that is boring and unattractive, it can put off your visitors permanently. But it is not all that easy to design a website that ticks with the masses. And, what can make or break your journey in the online arena is the website colour scheme. You have to be right on all the counts when it comes to website colour scheme.

Therefore, people who do not pay attention to the colour scheme of their website should not expect to do well on the online circuit.

Most of the buyers (85%) base their product buying decision on colour. Though the statistic is surprising, but it is none the less true.

If you think of some of the world’s most popular brands, you will notice that each one of them has a distinct colour scheme. Be it McDonald’s, Coca-Cola, or Dell, each of them is the leader in their vertical, and all have a distinct colour scheme.

Creating a brand….

If you are in the world of business, you must be aware that creating a strong brand identity is essential for the success of your organisation. A strong brand identity generates trust, comfort, and develops a long-lasting relationship with customers.

And, one thing that is central to any brand that has created a name for itself is its logo.

So, if you want to have a lasting effect on the minds and hearts of your consumers, you need to select the colour scheme of your logo carefully.

After all, colour is said to increase brand recognition by as much as 80%.

This proves our point beyond doubt that colour scheme is vitally important for creating a successful brand. It is not in the interest of the successful brands to play with their colour scheme. Hence, you would seldom see a change in the colour scheme of brands that are successful.

Website colour scheme – how to choose the best for your business?

When you start your business, you do a lot of brainstorming to select the right colour for your brand logo. Similarly, it is crucial for businesses to choose the right colour scheme for their websites. It is not advisable to select the colour scheme of your website randomly or follow your gut feeling.

If you want your website to look aesthetic, you should do a lot of deliberation when it comes to picking up the right colour scheme.

Within 90 seconds of initial viewing, people form an opinion about a product or an environment. And, 62 to 90% of that assessment is directly based on the colour.

It is therefore vital for you to select the right colour scheme for your website, one that suits your demographic.

Follow these simple tips to select the best colour scheme for your website:

Colours have an emotional connect with humans, try to understand it – Before deciding on the colour scheme for your website, it is important that you try to understand the human connection with colours.

Try and understand the psychology of colours. Every colour conveys a message.

For example, the colour green represents nature, health, wealth, and tranquillity. Green colour has relaxing effects and is the easiest colour for the eyes to process. It is the second most preferred colour by men and women. Leading brands using colour green – Tropicana, BP, Animal Planet, etc.

The colour yellow is associated with youthfulness, cheerfulness, and optimism. The yellow colour is mostly used to grab the attention of the audience. Leading brands using colour yellow – McDonald’s, Hertz, National Geographic, etc.

The colour orange represents enthusiasm, creativity, and friendliness. The orange colour prompts people to act – for example, buy and subscribe. It attracts impulse buyers. The leading brands using colour orange – Amazon, Crush, Payless, etc.

The colour red represents energy, passion, danger, urgency, vibrancy, and excitement. The colour red is mostly used to create urgency to buy. It triggers strong emotional reactions. You can see most of the restaurants using the colour red to stimulate appetite. Leading brands using colour red – Heinz, Coca-Cola, Red Robin, etc.

The colour pink is associated with sweetness, feminism, romance, fertility, and innocence. The colour pink is mostly used to market products and services that are used by women and young girls. Leading brands using colour pink – Barbie, Lyft, Pink Victoria’s Secret, etc.

The colour purple represents wisdom, royalty, success, and wealth. The colour is mostly used in beauty and aging products. It has a soothing effect on people. Leading brands using colour purple – Qatar Airways, THAI, Cadbury, etc.

The colour blue represents security, calmness, trust, peace, and stability. The colour blue is mostly used in banks and businesses to create a sense of security and trust among customers. It is the most preferred colour by both men and women. Leading brands using colour blue – Dell, GE, American Express, etc.

The colour grey represents simplicity, neutrality, calmness, and logic. The colour grey lacks emotion and is associated with precision, technology, control, industry, competence, and sophistication. Leading brands using colour grey – Mercedes, Bosch, Tesla, etc.

The colour black represents luxury, power, elegance, and sophistication. The colour black is mostly used to market luxury brands which evoke a sense of professionalism, precision, and strength. Leading brands using colour black – L’Oréal, Chanel, Rolls Royce, etc.

Hence, depending on the type and sector of your website, you should choose the colour scheme for your website. Also, very carefully you need to select the colour for the CTA button. You also have to understand that the effect of colours may vary on the place of your geographical location. For example, colours that attract Americans might not appeal in the same way to the Britishers.

Check out your demographic audience – This again is an important consideration. Try to figure out your target audience and then select the colour scheme of your website. Based on the emotions that colours evoke (as mentioned earlier), you need to choose the primary colour for your website. For example, if you are in the food business, you can consider making red as your primary colour.

Find out gender preferences – Depending on the business you are into; gender preferences can also play a significant role in selecting the colour scheme for your website. If you are specifically catering to a particular gender, try to pick up a colour that connects with your audience. You should know which colours attract men and women and those that they don’t like. Each gender has a clear colour preference. For example, the favourite colour for men is blue, and they generally don’t like brown and purple. Similarly, women’s favourite colour is also blue, and they don’t like brown and orange. Hence, it is important that you keep gender colour preferences in mind before finalizing the colour scheme of your website.

You also need to consider the age group of your audience – Just as colour preferences are different for men and women, it is different for people in different age brackets. Younger people like bold colours like yellow and red, while older people prefer sober colours like purple and white. Blue, green, and purple are liked by people in almost all the age brackets. As people age, their preference for green decreases, and they start liking purple. Hence, depending on the age group that dominates your demographic, you should select the colour scheme for your website.

Don’t be biased – It is not about what you like; it is about what others prefer. Hence, you should select a colour scheme that is based on psychology and not on your gut feeling. If you select your favourite colour as the primary colour, it might not give you the desired results. For example, if you like the colour green, you might want to select green as your primary colour for your restaurant business (which is not what colour psychology recommends). So, it should not be according to your likes and dislikes. Base your decision on psychology and not on your preferences.

Decide on the number of colours you want to use – After selecting the primary colour, you need to decide on the number of colours you want to use. Using too many colours can spoil the fun and can complicate things for your website. Usually, businesses opt for three colours in the following ratio – 60-30-10, where dominant colour takes up 60% of the space, secondary colour accounts for 30%, and accent colour takes up 10%. It is therefore best to follow a combination of three colours in the ratio mentioned here.

Now, select the colours you want to use – Choose the set of colours you want for your website. Do keep in mind that contrast generally works fine when it comes to websites. A background that is light in colour with contrast foregrounds can be an ideal combination for a website. The combination is soothing for the eyes of your customers and has an aesthetic appeal as well. However, websites with a dark background and light foreground can also look great. But, in such cases, you should select the colours carefully.

Take the help of the colour wheel – When it comes to selecting the colour scheme of your website, taking the help of the colour wheel is always a good idea. You can choose analogous colours that are pretty much the same and lie next to each other on the colour wheel. Alternatively, you can select complimentary colours that are bang opposite each other on the colour wheel.

Take the help of tools – The internet pretty much teaches you everything. Take the help of the tools that are available on the internet to select the best colour scheme for your website. It can make your job easy and save you time. You can take the help of Colormind, Colour Spire, colour explorer, or any other.

Study your competition – Your competitors can teach you a lot. Do a detailed study (check out at least three) to find what works best in your industry (colour scheme). You can choose a colour scheme that is similar to those of some of the popular websites, or you can pick up a combination that is just the opposite.

Work on two-three colour schemes then compare – Don’t finalize the first colour scheme that comes to your mind. Check out at least two to three colour schemes, and then finalize one for your website. Work out your options and show them to your friends and colleagues. See their reactions before finalizing the colour scheme of your website.

If you still have any problem, you can get in touch with vStacks Infotech and get new ideas for the colour scheme of your website.

vStacks Infotech has been in the business of website designing for long, and we know what it takes to design an attractive website.

Why Cloud Hosting Is Good For Your E-commerce Business


E-commerce industry has seen phenomenal growth in the recent past, and the trend is set to continue in the years to come. You need to have an e-commerce platform in place if you want to beat the competition in today’s times. That is the reason why businesses these days want to have an online presence to sell their products and services.

In 2017 the total e-commerce sales amounted to roughly $2.3 trillion which is set to touch $4.5 trillion by 2021 (Statista).

But with so many e-commerce platforms already out there in the market, it is not easy to climb the success ladder in the online business unless you have a well-defined strategy in place. And, when we talk of a well-defined strategy, it is important for businesses to select the right kind of hosting for your e-commerce business.

Many businesses, especially those entering the ecommerce market for the first time wonder whether to choose an on-premise or cloud-based online interface. It is a decision that has a far- reaching impact on your ecommerce business. It not only controls your capital and operating budgets, but it also determines your ability to grow and the way you respond to the opportunities present in the market.

Why cloud-hosting for your ecommerce business?

It is no secret that businesses all over the world are moving to the cloud thick and fast. According to Gartner, in 2018 the worldwide public cloud services market is expected to grow at a healthy rate of 21.4% and will touch $186.4 billion, up from $153.5 billion in 2017.

According to Forbes, the cloud equipment market worldwide is expected to reach $79.1 billion in 2018.

According to the LogicMonitor’s survey, 83% of enterprise workloads will run in the cloud by 2020. It is not surprising to note that on-premise workloads are expected to come down from a present 37% to 27% of all workloads by 2020.

Companies, cutting across all verticals, from financial services and manufacturing to healthcare and retail, are planning to shift their operations to the cloud because it offers the ultimate storage solution for a range of activities that include online storage gateways, backup storage, and data movement and access.

So, if your ecommerce business is looking for an efficient data storage solution, then the cloud can offer numerous benefits, and hence makes it a perfect option.

The ecommerce companies are opting for cloud services because it allows them to reach their goals and provide a customized experience to its customers. Also, those who have adopted the cloud have a distinct competitive advantage over the ones who have not yet embraced the cloud.

Here are some major benefits to consider cloud hosting if you are planning to start your ecommerce business.

Benefits of cloud hosting for your ecommerce business

The ecommerce industry has hugely benefitted from the cloud computing market. If you are planning to start your ecommerce business, you should consider cloud hosting for the ecommerce platform. From cost and scalability to reliability and flexibility, cloud computing can offer several benefits to your ecommerce business.

Here are some of the major benefits cloud computing has to offer to your ecommerce business:

Cost savings

Whether you are planning to shift your present operations to the cloud or start your new ecommerce business, there are a lot of savings that are up for grabs in case you move to the cloud.

When it comes to cloud computing, you only need to pay for the services you take and use. Also, as and when you grow, you don’t have to worry about investing huge amounts in upgrading the hardware and software infrastructure. You also don’t have to bother about developing and maintaining the IT infrastructure which amounts to substantial savings.

When businesses plan to foray into new geographical locations, cloud-based ecommerce solutions offer them a great deal of flexibility and scalability at prices that are reasonable.

Unmatched accessibility

When your ecommerce business is hosted in the cloud, all the relevant business information is easily accessible by the users through any standard web browser. When you start or move your ecommerce business to the cloud, you don’t have to worry about setting up an in-house system. Your business processes can be fast and easy because all your employees, partners, distributors, and suppliers have easy access to information.

Unquestioned scalability

One of the most important attributes of cloud computing is scalability. When businesses opt for cloud computing, you don’t have to worry about increased customer activity or a surge in the number of customer visits. As and when your requirements go up, you can easily scale up the resources in any given active session. Whether it is a promotional activity or flash sale, with cloud hosting you can easily manage your resources to suit your needs. Cloud servers are designed to provide maximum performance. Moreover, as easily as you can scale up your resources, you can also scale them down after your requirements are over. Scalability for the ecommerce business is an important consideration as it is difficult to upgrade and downgrade your IT infrastructure.

Unparalleled security

Security for an ecommerce business is always an important consideration. It is important to secure your business files, applications, tools, and networks. Since cloud hosting solution is professionally managed, you can rest assured that your business data remains secure at all times. Providers of cloud hosting solution ensure that the highest levels of security measures are put in place to keep your data secure. From end to end encryption, antivirus programs, and managed firewalls to multi-level authentication process, cloud hosting provides complete protection of your business data and files.

Recovery and backup

Cloud hosting allows you the best available option for backing up your customer data. There can be a lot of problem for your ecommerce store if your data isn’t secure and backed up at all times. From natural disasters and hard drive failures to power surges and corrupt software, you have to keep your data protected from a lot of factors. Local data backup can provide you some protection, but it proves insufficient in case of extreme emergencies. Cloud hosting offers you better control over the data you want to save and gives you the option of the place where you want it stored.

Your business operations can get adversely affected if there is a power outage or system failure at your place. And, in any such eventuality if you lose your business data, then it is a big problem. But, when you have your ecommerce business hosted on the cloud, you don’t have to worry about system failures or physical damage. When your website is hosted on the cloud, your servers remain functional at all times which ensures smooth customer operations.

More flexibility

Cloud powered solutions are perfect for ecommerce websites because they generally have fluctuating bandwidth requirements. It is easy to scale up the resources as and when your bandwidth requirement increases. And, since scaling up of resources is possible in cloud computing, hence there is no reason why your website will become slow.

Enhanced mobility

Your employees can access important data and applications from anywhere they want and when ever they so desire. This allows the employees to manage their work at their convenience from their smartphones and tablets. Your employees can also share important documents and data through the cloud without any hassle. This helps you reduce the time-to-market and improves product development and customer service.

Increased reliability

In the case of cloud hosting the servers are linked to the same network because of which they work in a complimentary fashion. This helps the load to get evenly distributed between the cloud servers which improves the functionality. It means your website has an on-going backup system which makes it more reliable.

Competitive edge

Since you don’t have to invest time in IT procurement, the cloud hosting resources gives you a distinct edge over your competitors. You can get significant business benefit by deploying critical applications for your ecommerce website. And, you can do all of this quickly and at no additional cost. With cloud hosting, you can concentrate on expanding your business instead of investing too much of your time on IT infrastructure.

Complete Root/ RDP access

When you opt for cloud hosting, you get complete control over your hosting platform. You get complete root/ RDP access which allows you to install applications and do a lot many other things. This feature can be used to enhance the activities of your ecommerce platform and for the smooth functioning of your website.

If you want to propel your e-commerce business to the next level, you need the necessary resources and cloud computing is what offers you all of that and more. If e-commerce business is what you are planning to start, you should get in touch with vStacks Infotech now for affordable cloud hosting plans.

vStacks Infotech has been in the cloud hosting and storage business for a long time now, and we know what it takes to make your e-commerce business a success.

Reasons Why Your E-commerce Business Needs To Do Content Marketing The Right Way


If you are familiar with the internet, websites, and SEO, you probably understand the importance of content marketing.

But is content marketing crucial for the success of your e-commerce business?


Your e-commerce business needs it the most.

It is important for businesses to keep devising ways so that they can effectively communicate with their prospects and customers. Businesses adopt different ways to put across their messages to their customers and prospects. And, content marketing is by far the most effective way of communicating with your target audience, especially if you are in the retail vertical.

The retail sector needs content marketing the most because their target audience is selective and they interact only with the content that interests them.

Sample these statistics:

Effective content marketing can increase the conversion rates by almost 6X for an e-commerce brand.

Websites that do not have a content marketing strategy in place have an average conversion rate of 0.5%, whereas those brand websites that focus on content marketing have an average conversion rate of 2.9%. What a staggering difference to say the least.

Also, we know that the time spent by the adults on the digital media has constantly seen an increase over the years and is set to go up further.

Content marketing, therefore, helps you conquer the social media battle as well and is the best place for the word of the mouth publicity. Social media is the go-to place if you want to create a buzz for your product, service, or brand.

In this blog, we will take you through why content marketing is important for your e-commerce business. But before getting into that lets first try to understand what is content marketing?

What is content marketing?

According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Naturally, content marketing has found favour from all forward-thinking marketers because traditional marketing is getting less and less effective. All the leading brands across the world are using content marketing to promote their brands.

You do not have to hard sell your product or service in this form of marketing. All you do is provide truly relevant content that is useful to your customers and prospects that help them solve their issues, in turn, making them your loyal clients.

And, why does content marketing work?

Customers are fed-up with offers, advertisements, and sops to buy products and services on a day to day basis. The slide in traditional marketing has led to the rapid rise of content marketing where companies and brands publish relevant content in the form of articles, blogs, etc. to provide useful information targeted at their customers. It is an inbound marketing strategy where you do not go to the users at the point of sale instead content visibility ensures that customers come to you.

Content marketing helps you generate brand equity and attracts new customers. Content marketing educates your prospects which helps in building a rapport with them that can lead to an immediate sale and long-term loyalty.

When you ensure that your content marketing is effective, it spreads like wildfire on the social networks, and word of mouth publicity can generate a lot of goodwill for your brand which helps drive sales.

Why do brands need a content marketing strategy?

Content marketing educates and solves your customer’s problems and is the perfect way to create customer engagement. Content marketing improves your search engine rankings, increases brand awareness, and drives traffic. Also, content marketing promotes integrated marketing, generates leads, and provides you the competitive edge.

In content marketing, your message directly interacts with your target audience which creates a direct connection with them causing deeper levels of emotions as compared to the traditional ways. This leaves a lasting impact on your customers as you can convey your brand message more effectively.

According to Demand Metric, content marketing is three times more effective in lead generation than traditional forms of marketing.

Content marketing is more cost-effective which works out to 62% less than traditional marketing.

With custom content, 82% of the customers develop a positive opinion about the brand.

Content marketing helps 70% of the customers to develop a personal connection.

Content marketing helps 72% of the customers to develop a relationship with a brand due to custom content.

This is how your e-commerce business can benefit from an effective content marketing strategy

People in the sales function know it pretty well that selling is more about building an emotional connection with your customer.

Sample these statistics:

  • 60% of the customers plan to buy a product only after getting informed about it.
  • 90% of the customers like to read custom content that is relevant.
  • And, 86% of the customers are ready to pay more for better customer experience.

This is how your e-commerce business can benefit from an effective content marketing strategy:

Content marketing helps in product research – Before buying a product, more than 80% of the online shoppers first conduct detailed research. What is more interesting is that around 60% of these customers start their product research over search engines. Hence, with a content marketing strategy in place, businesses in the e-commerce sector stand a better chance to attract online shoppers to their site through the process of search. For example, up-to-date product reviews and insightful buying guides are an effective content marketing strategy that can do wonders for your e-commerce business.

It increases your brand awareness – It is a known fact that brands that produce custom content are more likely to develop a positive connection with their customers. This proves that putting in place a content strategy is an effective method of building customer relations. If you generate high-quality content, then people will retain information about your brand and can also make a positive association with it. And, in case you use social media to promote your content, then it can create a lot of awareness and buzz about your brand. It is no secret that relevant and useful content is shared on the social media like wildfire which increases your brand awareness significantly.

It improves the overall experience of the shopper – Content marketing provides relevant and useful information to your online customers, which generates more user engagement and also keeps them entertained. When you provide custom content to your online shoppers, they tend to spend more time on your site. For example, adding terms and conditions policies increases your customer’s understanding as well as enhances his or her trust in your site. Hence, content that is high in quality increases the overall experience of your customers.

It allows you to display your products in a more meaningful way – Custom content can display the products in the right frame and in a more meaningful way. While going through the content, an individual can understand the value he or she would get if they buy the product which increases their urge to own your brand. The custom content educates the customers on how to use the product and informs them about its useful features. All this develops a stronger emotional bond with your customers which encourage them to buy the product.

It increases conversions and augments brand loyalty – If people can relate to your content more, then they develop trust in your brand and feel connected to it. Hence, if your content is useful and relevant, then people get attracted to your brand more and this, in turn, can increase your conversions. If you carefully position call-to-action in your content, you can redirect many individuals where you want them to go. You can increase your conversions if you have a good content strategy in place.

Useful and relevant content not just improves your conversions, it also boosts customer loyalty. People who find your content interesting and useful will keep coming back to your site to gain knowledge which, in turn, can boost customer loyalty.

Content in the form of product videos increases the trust and augments sale – Adding product or explainer videos to your site is another way of influencing your customers positively. Almost three fourth of the online buyers make their decision after watching the video. Not just that around half of the online buyers (46%) avoid shopping if they don’t get to see a video. Also, 71% of your online buyers consider that a video offers a better explanation. And, not to forget that 58% of your online shoppers trust a brand more if it has a product video. Hence, you need to add product videos to increase the trust and augment sales.

If you want to improve customer engagement for your e-commerce store, you should get in touch with vStacks Infotech now. We will make sure that you get a smart content marketing strategy for your e-commerce business.

vStacks Infotech has been in the world of digital marketing for long, and we not only create meaningful content for your e-commerce store, but we can also create, run, and manage your social media activities.

Benefits Of Cloud Computing


The cloud market is growing at a break-neck speed, and there are no signs of a let up in the years to come. Cloud computing offers several benefits like affordability, security, and scalability. And, that is the reason why companies around the world are shifting their business operations to the cloud.

Cloud computing has been around for a pretty long time now. For example, the banking transaction we do on the internet, the music we listen to on the phone, and emails that we send and receive – all of it is managed and stored by cloud computing.

The cloud computing market is projected to touch $411 billion by 2020 (Gartner).

Cloud computing has the potential to solve all your IT infrastructure needs. With cloud computing in place, you don’t have to invest in costly IT infrastructure. And, it is just a myth that cloud computing is meant only for big businesses. Cloud computing has several benefits to offer to businesses both big and small.

So, what are the benefits of cloud computing? But before getting into the benefits of cloud computing, let us try to understand what is cloud computing.

What is cloud computing?

The use of various resources like software development platforms, software, storage, servers over the internet is called cloud computing. And, the companies that offer these services are known as cloud service providers. When it comes to cloud computing, you only have to pay for what you use. The cloud service providers generally manage the backend of the application (hardware), and you only have to pay for the services you use like bandwidth, processing time, memory, etc.

In cloud computing, you can run all your programs and applications over the internet. And, since you don’t have to invest in costly IT infrastructure, that is why you save so much money. That is why cloud computing is a boon for small and medium enterprises because businesses don’t need to arrange liquid funds to create the IT infrastructure.

Cloud computing is generally categorised into three main types – Infrastructure as a service or IaaS, Platform as a service or PaaS, and Software as a service or SaaS.

Benefits of cloud computing

Cloud computing has several benefits to offer to businesses both big and small. Here are some of the major benefits of cloud computing.

Cloud computing is/ offers:
Cost-efficient – Small and medium enterprises need to invest in the infrastructure set-up carefully. Putting in place the IT infrastructure and the team to run the show requires a lot of money upfront. And, many a time, arranging liquid funds becomes a problem for organisations that are starting their operations. And, cloud computing comes as a major respite for all such organisations that don’t want to invest big at the start. You are not required to invest big (or even small) when you start your operation in the cloud. All you have to pay for is what you use.
It is the responsibility of the cloud service provider to acquire the hardware, run it, maintain it, and upgrade it. All you have to pay for is the services you use, and that too in a convenient way – yearly, half-yearly, or monthly.

Scalable – At the start organisations have limited requirement, but as you grow, your needs grow. It means that as you grow, you need to increase and improve your IT resources (read infrastructure), employees, team collaboration, etc. But when you opt for cloud computing, you don’t have to worry about your growing needs because cloud computing offers scalable solutions. You don’t have to keep investing money to upgrade your IT resources every time your business operations grow. It is the responsibility of the cloud service provider to arrange all the resources for your organisation. For example, if your bandwidth requirement grows, your service provider will scale up your capacity. Likewise, if your requirements come down, your service provider can scale down your capacity.

Safe – Cloud computing is safe. Cloud providers take adequate measures to make sure that your data remain safe at all the times. You can put in place different security settings to keep your data protected from prying eyes. Also, encryption provides additional security to your data in the cloud. Your data remains safer in the cloud in comparison to the traditional on-site servers.

Mobility – Cloud computing can increase the productivity and efficiency of your team members because it offers them mobile access. Your team members can access the corporate data as and when they need it, and this helps them remain on the same page on any given subject. Those at a remote location and high-flying executives who are short on time can keep themselves updated on all the recent developments. It makes life much easier for your remote staff and freelancers who can remain equally productive. It also empowers your sales team because they have access to all the data on the move.

Increased collaboration – Cloud computing makes the process of collaboration seamless. It allows your mobile workforce and remote workers to access information seamlessly across devices making them more productive. With cloud computing, your team members can view and share all the information securely without any delay. Collaborating without cloud computing is not easy, and it is also not all that effective.

Disaster recovery – Data is important for every business, and that is why businesses need to invest in robust data recovery. But due to lack of expertise and liquid funds, it becomes difficult for smaller businesses to invest in data recovery. That is where cloud computing comes to the rescue of businesses. You can avail the cloud-based backup and recovery solutions which ensures that your data remains safe at all the times. Businesses not only save on time and third-party expertise, but they also don’t have to spend money on disaster recovery. Be it power outages or natural disasters; cloud computing offers a robust data recovery solution.

Document control – You need to have stringent document control in place when employees and partners from different region collaborate on documents. Earlier, employees used to send the documents back and forth as an email attachment for inputs and correction where only one person at a time could have given his or her views. All of this resulted in unnecessary confusion. But when businesses move their operations to the cloud, all your documents are stored at a central place and in a similar format. And, when people in your organisation access the same information, it helps you to maintain data consistency and eliminates human error. It improves collaboration which, of course, results in better outcomes.

Competitive edge – Businesses who have moved their operations to the cloud firmly believe that it has provided them with a competitive edge. With cloud computing, you get access to enterprise-class technology which helps small and medium companies to act faster than big and established corporates. When you opt for cloud computing, you get all the resources to compete with the big players.

In case you are planning to move your business operations to the cloud, and you are looking for a reliable cloud service provider, you can get in touch with vStacks Infotech now.

vStacks Infotech offers affordable and flexible cloud hosting solutions. We have the necessary experience and exposure in the software industry to take your business to the next level.

VPS Hosting – What You Need To Know And Things To Look For In A VPS Service Provider


The online revolution has almost made it mandatory for businesses of all sizes to have a website these days. But for a website to exist on the internet, you first need to host it on the net. When it comes to hosting, there are different types of hosting packages that are on offer, namely shared hosting, VPS hosting, and dedicated server hosting. If you have just started of your business operations, shared hosting might be the right hosting option for you. But, in case the traffic on your website is high, then shared hosting does not offer you the resources required for smooth operations. That is where VPS hosting comes into the picture.

VPS or virtual private server hosting offers more features, security, and benefits, and hence is more suited for websites that expect higher traffic.

The decision to start a website is a simple one, but many people get confused when it comes to selecting a hosting solution (read plan) for their website. Selecting the right hosting solution for your website is a crucial decision to make which can have a far-reaching effect on your business. Another equally vital decision that businesses have to make is to pick up the best service provider for their website. You need a hosting service provider to host a website on the internet, and you should get the best in the business if you want your website to function smoothly.

Let us try to understand what is VPS hosting and what is it that you should look for in a VPS service provider.

What is VPS hosting?

VPS hosting is a powerful hosting option, and here every website is hosted on a virtual private server. In VPS hosting the physical machine is divided into several compartments. Each compartment has a separate server software which allows every unit to function independently. One of the reasons why VPS hosting is considered as the best form of hosting is that it hosts only your website in the compartment earmarked for you. Though there are other websites present on the same physical server, still it does not affect the performance of your website. In simple terms, you get the system resources according to the plan you choose and the amount you pay.

In VPS hosting your website is housed in a separate compartment where you have all the resources so that you can survive on your own. As in case of a dedicated server, in VPS hosting also you get complete root access to your server. But since the physical machine remains the same, you have to share the bandwidth, RAM, and CPU.

VPS hosting offers you roughly the same benefits as that in case of a dedicated server but at a much cheaper rate.

The difference between shared hosting, dedicated hosting, and VPS hosting

When it comes to shared hosting, it is like living in an apartment where you have to share all the amenities of the building with other inhabitants. Common resources of the building like swimming pool, club, fitness centre, lift, etc. are shared by all the residents living in the apartment. When anyone residing in the building overuses the resources, others living in the apartment get affected in some way or the other. Likewise, in shared hosting, your website is hosted on a server that houses other users who have to share the same resources and facilities. In shared hosting resources like CPU, disk space, and RAM are shared with other websites. And, in case some website gets too much traffic then it can adversely affect the performance of your website.

Dedicated sharing is like living in an independent house where everything is at your disposal. You don’t have to share your resources with anybody. In dedicated hosting, you are virtually the owner of the server. Everything is at your command, and you don’t have the tension of sharing your resources with others in the vicinity. But dedicated hosting is a costly option, and you need it only if your resource requirements are too high.

VPS hosting is the middle path – you get the resources of dedicated hosting and the affordability of shared hosting. In case of VPS hosting, you don’t have to worry about sharing of resources. Only you can use the resources that have been allocated to your website; hence your website performance will not get affected by what others are doing around you. If your resource requirements are high, but you don’t want to pay too high a cost, then VPS hosting is the perfect hosting option for your website.

So, if you have opted for shared hosting, when should you shift to VPS hosting?

You should think of upgrading to VPS hosting as and when the traffic of your website increase. When website traffic increases, it becomes difficult for shared hosting to offer the resources for the smooth functioning of your website. When you find that shared hosting is unable to take the load, you should plan to upgrade your hosting option. If you notice that the load speed of your website has taken a hit and the downtime has increased, you don’t need any further proof – it is time to upgrade to VPS hosting.

Another indication of upgrading to a new hosting plan is when your service provider reminds you every month that you have exhausted your resources for the month. Your website will also face a problem in shared hosting if the website traffic of some other website increases. You should also be using VPS hosting for smooth functioning if your website uses a lot of rich multimedia content.

Things to look for in a VPS hosting service provider

Once you make up your mind that you have to shift to VPS hosting, you need to ensure that you hire an experienced and reliable VPS hosting service provider.

So, what is that you need to look for in a VPS hosting service provider?

Here are things that you should look for in a VPS hosting service provider:

Always hire an experienced and reliable service provider – Adequate experience and reliability are the two main factors that you need to consider upfront. Make sure that the service provider you hire has hands-on experience in the VPS hosting vertical. A reputed and reliable VPS service provider will have a robust infrastructure, which is must for the smooth functioning of your website (read business). Also, when you hire a reliable service provider, you can rest assured that they will have a technically qualified team of experts. And, this comes in handy for the smooth functioning of your website.

Look at the server configuration your service provider is ready to offer – Server configuration is an important yardstick for the smooth functioning of your website. Hence, it is vital for you to know upfront what you will get. Find out the amount of disk space, RAM, and the capacity of the processor your service provider is ready to offer. It is also vital for you to know about the quality of the machine your VPS service provider is using. You should ensure that you hire a service provider who uses a high-quality infrastructure. Your service provider should also assure you of high speed and a minimum of downtime.

Find out about the kind of customer support the service provider is ready to offer – It is vital for you to find out the kind of customer support the service provider is ready to offer. Your business operations can get affected if you don’t get the right kind of customer support from your service provider because problems don’t announce and come. The service provider needs to offer you round the clock customer support.

Price on offer is another important consideration – Companies both big and small are sensitive to the issue of pricing. The first thing you need to do is find out the going rate for VPS hosting. A bit of research is all that it will take to find out the prevailing rates for VPS hosting. Make sure that the service provider you are planning to hire offers you competitive pricing. You should look for a service provider who offers competitive rates and has a transparent pricing policy. The kind of resources you take from the service provider would, in general, determine the amount you have to pay to the hosting provider.

Find out about scalability and redundancy – You should look for a service provider who is ready to provide a scalable solution. When you grow as an organisation, your service provider should be in a position to upgrade your requirements. Reputed, experienced, and reliable service provider should have the resources to tackle the issue of a sudden rise in traffic.

Redundancy is another important consideration. It is the ability of the service provider to have a backup resource at the datacentre. Your service provider should have a UPS/ generator in place to counter the electricity problem as and when it arises. Also, your service provider should be in a position to offer alternative arrangement in case there is an interruption in the ISP services. Your service provider should also have standby servers so that you run your business operations smoothly in case there is a problem in their main server.

Find out whether they offer a user-friendly control panel or not – If you want your business operations and administration to be smooth, you should ensure that you get a user-friendly control panel. You should ensure that you get complete access to the features so that you can improve the performance of your website. Unfriendly control panels can unnecessarily complicate things for you and your website.

If you are planning to migrate to VPS hosting or in case you are starting your business operations where you know your traffic would be on the higher side, then you should get in touch with vStacks Infotech for VPS hosting. We have adequate experience in the hosting industry, and we know what it takes to host your website successfully.

vStacks Infotech offers round the clock customer support to all its customers. We have powerful datacentres, and we also offer a user-friendly interface to our customers. We can create, host, and look after your website so that you can concentrate on the growth of your business.

Mistakes To Avoid If You Want Your Explainer Video To Succeed


Effective communication is the backbone of every marketing strategy. And, one of the ways to make your communication effective is to opt for an explainer video. Yes, making an explainer video is no doubt a good idea, and it helps you to reach out to your target audience easily. Visual memory, we all know has a greater impact than plain written text. It is rightly said that a picture is worth a thousand words. An explainer video (or picture) has greater ability to captivate your audience, and it also generates a better user experience.

Explainer videos can improve your conversions, sales, and hence your overall revenues. It is not surprising therefore that businesses these days are increasingly adding explainer videos to their websites. Hence, if you don’t add an explainer video to your scheme of things, your marketing mix remains incomplete.

81% of the companies use video as a marketing tool these days.

78% of people view at least one video every week on YouTube.

More than 90% of B2B consumers view online video.

34% of online shoppers are likely to buy a product or service after watching a video advertisement.

However, making an explainer video is not all that simple. It is a challenging task because you have to sum up your message in one, one and a half, or maybe two minutes. Businesses at times find it difficult to effectively convey their message in such a short span of time. They make some common mistakes while creating an explainer video.

In case you want to avoid common mistakes that businesses usually commit during the making of an explainer video, then you are at the right place. Let us find out what you need to do to avoid these common mistakes.

How does an explainer video fit into your marketing strategy?

When you take a closer look at a customer’s journey before they finally purchase the product or service, the explainer video fits into the “consideration “slot.

By the time a customer crosses the awareness stage, he or she is aware of the problem and the solution that will solve his or her problem. At this stage, the prospect expands his or her research that will solve the problem. It is here that an explainer video makes the difference as it summarises the problem, explains the solution, and introduces the brand to the prospect.

When the prospect reaches the decision-making stage, it is your explainer video that helps him or her to make the purchase.

Avoid these mistakes if you want to make your explainer video successful

In case you want to reap the benefits of an explainer video, you need to make sure that you avoid these common mistakes which businesses tend to make quite often:

Never forget your target audience – It is important to address your target audience. Every brand is developed keeping in mind a particular set of people. It is not possible to convince everyone with a single explainer video. You need to understand that you have to convince your target audience. Your message should be specifically directed to your target audience.

You can use characters that look and behave like your target audience. Create a situation that your target audience can connect to easily. You should try and use words that you think your target audience would be using more often. And, don’t forget to put across your message clearly.

Not paying adequate attention to the script – The script is the mainstay of your video, and hence you cannot ignore it. Your video message cannot be effective unless you have a good script to back it up. When you have an effective script, it makes sure that your message is clear and to the point and yet it informs your prospects about your brand.

You should start with the problems your prospective customers are facing, and then offer them a pragmatic solution. And, in between tell your prospects how you can help them solve their problem. Before leaving your customers, ask them to act – promote a call to action here.

Do not make a long video – Long videos tend to annoy and bore people. No one has time to watch long videos. You need to ensure that your explainer video is to the point and not too long. Ideally, you should try to convey your message in one and a half minutes. See to it that your explainer video should not be longer than two minutes. Also, you need to ensure that there should not be more than 150 words per minute. The best strategy of making an explainer video is to keep it simple, short, and crisp.

Do not keep talking about the features only – People, in general, are not all that keen to hear about what went into making the product or the difficulties you faced during the testing stage. What people want to know is whether the product or service is good enough to make their lives better or not. You should not just keep talking about the technical aspects of your product. Instead, focus on telling your customers how it will solve their problems because that is what they are interested to know. What you need to do is connect with your customers on an emotional level. Also, you should make sure that you address the concerns of your customers in the explainer video.

Not distributing your video on the right platforms – Making a good explainer video is important, but it is equally important to distribute your video on the right platforms. Just uploading your video on YouTube will not give you the best results. You need to make sure that you upload your video on all the right forums so that you get a good response. Do the following to get the best possible result:

  • You should make sure that you use the video in your advertising (this has the highest click through rate).
  • You also need to link the video to your blogs. Linking improves the quality of your content, and it also helps you climb the search engine ladder.
  • You should also post your video on social media platforms. People love sharing videos they like.
  • Add the explainer video to your email marketing campaign. It increases the click through rate.
  • Also, add the video to your landing page. It impresses your audience boosts your conversions and sales.

Make sure that the quality of your video is good – You should never compromise on the quality of your video. Quality of the video should always be good. High-quality content is the need of the hour, and this is the only way you can impress your customers. When you set out to make an explainer video, don’t look for shortcuts. Do not squeeze the budget of your video. Advertising should always be considered as an investment.

An effective explainer video increases brand awareness, generates more leads, improves your visibility, and boosts trustworthiness. However, when you compromise on the quality of your video, you should not expect it to fetch the same result.

The explainer video should have a clear sound, professional voice over and tone, flawless editing, and stimulating animation. More often than not, to get all of these, you need to hire a professional video making company.

You should not sound boring or serious – People don’t like videos that are boring or serious. What sells in the market today is entertainment. Your job gets half done if you make an explainer video that is entertaining. You can add a joke or punchline that you think will be well received by your audience. Try to do something different or new for your product and add a surprise element if you can.

But, the best way to get an explainer video for your business is to hire a professional video making company. You can contact vStacks Infotech and get a top-quality explainer video for your business.

vStacks Infotech is a professional company, and we will put in everything in your video that makes it a roaring success.

What Is Shared Hosting, And Why It Is Good For Your Business?


Hosting allows your website to exist on the internet, and that is what makes it possible for you to access it. And, the most popular option of hosting is shared hosting. It is like renting a room in an apartment where you have other individuals sharing the same flat. In this kind of accommodation, you are expected to share the common spaces like a lounge, kitchen, bathroom, etc. with other individuals who are living with you. You also have to share the apartment or building costs with those staying with you in the apartment and your neighbours as well. If your requirements are limited, this solution is the best available option. You don’t have to pay a huge price, and you also don’t lose your independence.

When you start your online journey, you have several crucial decisions to make. And, two of the most significant decisions to make is to choose a company that can host your website, and the other one is to select the hosting option you want for your business. You need to select a hosting option that can meet all your requirements. And, without a doubt, shared hosting is one of the most popular options that you can choose for your business.
So, what is shared hosting?

What is shared hosting?

In shared hosting, a single server is used to host several websites. In shared hosting, numerous websites use a single server. You need not bother about other websites on the server because you will not know who all are sharing the server resources. Your operations don’t get affected when you opt for a shared hosting package because you get the resources you want. You are only allowed to use the server resources you pay for, which is defined by the package you select.

Shared hosting is the most inexpensive option to host your website. Shared hosting is the best available option for businesses who are starting their operations, for companies that are looking at cheaper hosting options, or where you know that the website traffic will not be on the higher side.

The only thing you should consider while opting for a shared hosting option is to select a package that offers sufficient space and storage so that you don’t have any problems in carrying out your operations.

Hence, what you need to do is select a company that is reliable and has a good reputation in the shared hosting business. And, also make sure that you opt for a package that offers adequate disk space, databases, FTP accounts, email accounts, traffic, and other services.

So, why should you select a shared hosting option for your business?

Benefits of shared hosting

There are several benefits of shared hosting. Some of the reasons why businesses select shared hosting options are:

Shared hosting is convenient – Website management is a time-consuming and tedious job. And, if you have to look after the management of your website, then it becomes difficult for you to concentrate on your business with the same vigour. But, when you go in for a shared hosting option, you don’t have to worry about website management as professionals at the hosting company will look after the functioning and running of your website. You, therefore, get sufficient time to concentrate on your business.

Shared hosting is cheap; hence it is cost-effective – One of the biggest benefits of shared hosting is that it is affordable. You don’t have to worry about investments when it comes to shared hosting. You don’t need any investment in case of shared hosting. You have to pay a monthly fee which businesses of all sizes can afford easily. What you need to look at is that you get sufficient space for your website and business. There is tremendous competition in the web hosting business, and It is not all that difficult to get a good deal for a 40 GB space. You can even get packages that offer unlimited space. It all boils down to the kind of package you select for your shared hosting.

Shared hosting is customisable – Though the resources are shared in shared hosting, still the website is managed by the webmaster with the help of control panel tools. Control panel is a powerful tool which customises your website and is also user-friendly. With the help of a control panel, website users can manage many features such as checking site statistics and uploading files and images.

Shared hosting is secure – Security is of primary concern to everyone doing business these days. It is a wrong notion that shared hosting is not secure. What you need is a reputed and reliable web hosting service provider, and you can be sure that they will offer fool proof security. A web hosting service provider who has adequate exposure and experience in the shared hosting business can keep your website secure because they know what it takes to keep a website safe.

Shared hosting is highly efficient – If you want your website to function efficiently, you should get sufficient disk space and an adequate amount of bandwidth. And, shared hosting allows you both of these. What you need to do is choose a decent package at the start so that you have enough of disk space and bandwidth. You should select a plan that suits your requirements and have enough of both so that the website runs smoothly and efficiently.

With shared hosting, you get add-on features like email and FTP accounts – You get email and FTP accounts in the same package when you opt for the shared hosting, and you get all these for free. You need these features for the smooth functioning of your website.

With shared hosting, you get technical support at all times – When you start your online journey, you need assistance more often than not. For the smooth functioning of your website, you need technical assistance, and you get that when you opt for a shared hosting plan. The web hosting service provider offers you all the assistance, technical and otherwise when you go in for a shared hosting option. Whether you are a technical person or not, you will not have any problem in negotiating your website because you get technical assistance from your service provider at all the times.

In case you are looking for a shared hosting option, you can get in touch with vStacks Infotech and choose a package that suits all your requirement. We have powerful datacentres that make our hosting plans effective.

vStacks Infotech offers round the clock technical assistance to all its customers so that you get the time to keep your focus on your business.

Reasons Why Your Business Needs A Professional Email Address


The global email users in 2017, according to Statista were 3.7 billion, and this is expected to reach 4.1 billion users by 2021.

The way we communicate has evolved over the years. If you are doing business these days, and you do not have a professional email address, then it is difficult for others to take you seriously. Yes, without a professional email address, it is almost impossible to climb the success ladder in the world of business. What you need is a custom email address, which allows you to portray a professional image and increases your business credibility.

Businesses now understand the importance of keeping their customers in good humour. Regardless of what you do and how you do (whether you have an online store or have a brick and mortar shop, or both), you need to connect well with your target audience if you want to keep the competition at bay.

And, email is one of the best available options to reach your target customers who have shown interest in your product or site.

In 2017, the total number of consumer and business emails sent and received every day reached 269 billion (Radicati Group). By 2021, this figure is expected to touch 319. 6 billion, a phenomenal growth to say the least.

The best way to connect with people internally and externally is to start using email. People all over the world are using email to remain in touch with each other. Hence, if you are in the world of business and not using a professional email address, then you are missing big time on opportunities.

If you do not have a professional email address, customers are less likely to do business with you. Sadly, there are some who are still doing business without a professional email address. If you have not started using a professional email address for your business, then you are at the right place, read on to find out why you need one.

But, before getting into the positives of why your business needs a professional email address, let us find out why it is not a good idea to use a free email address.

Reasons why you should not use free email addresses?

Trust and credibility are the two most vital ingredients that you need these days to succeed in the business world. When you use free email addresses such as Gmail, Yahoo, or Hotmail, your customers can view your business with a suspicious eye. Moreover, if you keep using free email addresses, people might think that you are not an established name in the world of business, which can hurt you dearly. Over and above this, your business lacks credibility if you do not have your professional email address.

Do you know why established names in the market do not use free email addresses? They do not use free email addresses because they don’t want to be seen as an unprofessional organization. It is simple, if you have a professional email address, you are considered to follow professional ethics, and that is what customers like.

Moreover, it is not always possible to get a free email address that suits your business needs. You don’t have to worry about the availability when you opt for a professional email address – you get what you want. You can customise your professional email address to suit your requirements.

With a professional email address in place, you can brand your business and product more effectively. It also creates a good first impression on your prospective customers.

Also, due to the perceived threat of spam and viruses, several free email addresses are blocked by organisations and individuals. And, when your emails will not reach your customers, what is the point in having a free email address. But, this is not what happens when you opt for a professional email address. People receive your emails, and they can then read it and go ahead and purchase from you.

Therefore, there are plenty of reasons why you should have a professional email address, especially when it does not cost you much.

Reasons why your business needs a professional email address

With so much of competition, if you cannot serve your customers well, chances are your rivals will make you irrelevant. The best and most effective way of remaining in touch with your customers is to opt for a professional email address.

So, here are the reasons why your business needs a professional email address:

Professional email address creates a good first impression– It is no secret that first impression is very important. Being an entrepreneur yourself, you would certainly not like to lose the opportunity. If you want to make your organisation look more professional and credible, you need to have a professional email address of your own. And, when you know that a professional email address generates trust, there is no reason why you should not have one for your organisation. Also, having a professional email address increases your chances of acquiring new customers.

With a professional email address, you get the virus and spam protection– Email addresses are prone to malware viruses and spam. However, when you opt for a professional email address, you can rest assured that you will get it (spam and virus protection) and all your company information will remain secure. Communication becomes irrelevant if your email reaches the trash bin or spam folder.

With a professional email address, you can collaborate more effectively with your team members – Professional email addresses are feature-rich; hence it makes it possible for you to collaborate with your team more effectively. You can streamline your business operations with features such as tasks, contacts, calendar, and outlook. It makes sending, receiving, and managing meeting requests convenient, and you can also check your team members availability by viewing their calendar. All this improves the functioning of your organisation.

Professional email addresses are more trustworthy – When an email message goes out with your business name, it adds more credibility to your communication. And, you can do this when you opt for a professional email address. Your customers also respond positively to messages that are sent from professional email addresses. On the contrary, free email messages don’t generate the same amount of respect. People at times don’t even bother to open the messages they receive from free email addresses. Professional email addresses also generate brand recognition and trust because people remember the name of your company. But, that is not the case when you send a message from a free email address.

Professional email addresses improve your brand value – When you send an email from a professional email address, it improves the brand value of your product and your organisation. A professional email address allows your customers to recollect the name of your brand because it is there in the email address. Sending messages from branded email is like doing word of mouth publicity.

With professional email addresses, your files and data are always backed-up – You would certainly not like to lose your contact information. If you engage a reliable service provider for your professional email address, you can rest assured that all your data is constantly backed-up, and there is no way you can lose any information.

Professional email addresses are more flexible – When you opt for a professional email address, you can create email addresses for individuals in different departments like admin@ or service@. As and when the concerned person receives the message, he or she can act on it and resolve the problem quickly. This improves your turn around time for customer service.

Professional email addresses are more secure – Incidents of hacking and the onslaught of viruses are a problem that cannot be ignored or wished away. You need to ensure that your online data remains safe. When you get a professional email address, you don’t have to worry about security because reliable email service providers ensure that your online data remains secure.

In case you want a professional email address for your business, you can get in touch with vStacks Infotech for email hosting plans that are affordable.