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Why Your Business Needs A Cloud Based CRM System


Changing consumer behaviour, growing expectations and easy access to information have necessitated organisations to automate services and personalise communication. Businesses big or small, whether selling products or services know the value of delivering good customer experience to their patrons pretty well. CRM is a tool that allows you to serve your customers effectively.
CRM or customer relationship management helps you not to lose focus when it comes to customers – be it existing or future. It assists you in acquiring new customers and reminds you to take care of those who are loyal to you. Also, it helps improve customer retention and increases revenue for your organization. Moreover, a CRM system provides a 360 degree view of your business which makes it highly popular among businesses.
A CRM system provides you all the data you need to make a workable strategy which helps you in retaining your customers. It also streamlines your business operations and improves employee efficiency, thereby increases productivity of your organisation.
And, when you strategize to combine the power of a CRM software with the unlimited benefits of cloud you get a potent platform which takes your customer’s satisfaction to the next level.

What is cloud CRM?

According to Gartner, by 2020 a corporate no-cloud strategy would become as rare as a no-internet policy is in today’s time.
Irrespective of the size of the business cloud computing has changed the landscape of information technology. Organisations having reservations earlier are now ready to move to the cloud without any inhibitions.
A CRM platform hosted in the cloud is referred to as cloud based CRM. It means that the CRM software and hence the company’s data exists in the cloud, which is delivered to the users through the internet. Since the customer data and organization’s information is stored in the cloud, it becomes easier for the employees to access relevant data from anywhere and at any time.

Why you should shift to the cloud?

It is easy for big businesses to adopt new technologies as they have the wherewithal, both in terms of money and manpower to embrace and implement them. But, when it comes to medium and small businesses having limited resources it makes sense to pick and choose only those tools that provide value for money in the actual sense.
When a CRM system is hosted in the cloud it gives your employees unprecedented access, provides unparalleled security to your data and all this at unmatched affordability. It opens up incredible opportunities of increasing your profit margins.

The benefits of cloud based CRM

The best part about cloud based CRM which weighs heavily in favour of businesses is its ease of deployment and cost. Organisations do not have to dig a deep hole in their pockets to install a cloud based CRM system. Whether you have ten employees or you have over hundred employees, a cloud based CRM system has the capability to fast-track your growth story.
Here are some of the main benefits of a cloud based CRM system:

  1. Ease of use – You can start getting the benefits of the cloud and CRM from the word go, all you have to do is make up your mind that your organisation needs a cloud based CRM system. It cannot get simpler than using cloud CRM. As soon as you purchase a software package you can log on to your computer and start using it without the headache of maintenance or upgradation worries. The vendor you purchase your cloud CRM from is responsible for all the maintenance work and also offers free upgrades, as and when required.
  2. Unmatched affordability – Medium and small businesses are wary of investing huge amounts on one single purchase as they are more comfortable with regular instalments. And, cloud based CRM with pay-as-you-use model suits them just fine, getting cutting-edge technology at affordable price is a bargain no smart owner likes to miss out on.
  3. Seamless accessibility – You just need is an internet connection for the cloud CRM to work wonders for your organisation, both for employees in the offices and those in remote locations. Whether you are travelling for fun or business, you are at your client’s doorstep or in a party, if there is an urgent requirement all you need is internet connectivity and you can get the relevant information from the cloud CRM. From a laptop and tablet to your smartphone, you can access your company’s database on any device you feel comfortable on.
  4. Flexibility – Another great reason for you to move your operations to a cloud based CRM system is flexibility. Without worrying for the future, initially you can opt and pay for the functionalities that help you in your present day operations. As your business grows, your requirements change and you need more advanced features. A cloud based CRM can easily be upgraded to suit your growing needs. You don’t have to keep on investing in IT infrastructure.
  5. Dependable security – Vendors providing cloud based CRM system take all the necessary precautions so that security is not compromised. Strong passwords and multiple step verification ensure that data breaches are successfully averted at all times.
  6. Matchless reliability – Even the best of systems can crash leaving you high and dry unless you invest in costly redundant systems. This does not make much of a business sense, especially in case of small enterprises. Cloud based CRM system has changed that with automated backups and redundant servers. With an uptime of 99.99% there is practically no downtime and constant backup means no data loss. Hence, a cloud based CRM system gives you matchless reliability.
  7. Increases productivity – In a cloud based CRM system all the information is stored at one place and employees can access it from anywhere and at any time. This gives them the flexibility to complete their work even after office hours increasing the productivity of the organisation.

If your business needs a customer relationship management – and there is no reason why you do not require one – cloud based CRM is the way to go forward. Start using eZnetCRM to take care of all your present and future customers with a CRM system that is based in the cloud.
Easy to navigate, cloud based eZnetCRM is cost effective which provides a complete overview of your business. It improves efficiency and productivity of your workforce that increases the overall revenue of your organisation.

How To Make Your Website User Friendly


Businesses exists because of the customers, and not the other way round.
Why do retail outlets invest significant amount on the upkeep of their stores – have plush interiors, comfortable seating arrangement and well-mannered men and women to talk to? All because they know the importance of their customers. No wonder they constantly strive to improve and enhance their experience.
And, as the same customer moves to the virtual world he or she expects the same here as well. Of course you don’t want to create the “negative” first impression. To provide a good customer experience the first step an online business needs to take is set up a user friendly website.
Website is the face of your organization, an interface that can either make or break an association. Thanks to the internet, designing a website these days is not a big deal anymore. But, getting a design which enhances user experience is still an art that very few have mastered. And, this enhanced user experience starts when you offer your customers a website which is easy to use.

Why do you need a user friendly website?

With more than one billion websites it is survival of the fittest on the World Wide Web today. You constantly have to outsmart your competitors or else nobody would take note of your website. It could well be the beginning of the end of your online journey if your customers are not able to navigate through your website comfortably.
A website is said to be user friendly if your customers find it easy to access and are able to manoeuvre through it with ease. A user friendly website helps in increasing the number of visitors coming to your site, which also improves your search engine rankings. And, more the footfall greater would be the chances of revenue generation for your organisation.
Just creating an attractive website is not sufficient to increase the number of visitors, usability is of prime importance as well. If your website is found wanting in the usability quotient it does not take long for an individual to move from your site to that of your competitor. Hence, if you want your customers to return, make sure your site is user friendly.

How to make your website user friendly

It is the customer who comes visiting your site – you have to make things easier for him. Smart website designers would tell you to put yourself in your customer’s shoes – think what they want and not how you would like it to be. Your site is there to solve the problems of your customers, it is not there to complicate things further. The more you are able to help your customers chances of doing business with them becomes greater.
This is how you can make your website user friendly:

  1. Intuitive Navigation – The general rule of the thumb in case of making your website user friendly is to keep things simple. It should not be a tough task for your customers to find what they are looking for on your website, hence make it easy to navigate. A menu and/ or drop down menu with all the relevant information on how to navigate your site is always a good idea. And, most importantly do not complicate the menu.
    Always add a search bar on your website. This simplifies the search of your customers and saves their time. Also, introduce pictures wherever you can so that those who are not aware of the name of the product do not leave your site.
    Another important factor is making your website accessible on all platforms. From desktops and laptops to smartphones and tablets, it should be accessible on all of them. Also, try and make sure that your website looks the same on all the platforms, which help your customers in locating their favourite products with ease.
  2. Crisp and informative content – People engage with a website primarily because of the content you offer. Pay special care to the content of your website, make it informative, target your audience appropriately and keep it simple. Also, make it interesting so that it can capture the attention of your audience.
    Content layout is also an important aspect you should invest your time in – mix up your written text with photos and videos wherever you can.
    Do a bit of research and come up with targeted content, which is a great way to engage with your audience.
  3. Responsive design – Most of the times a simple colour scheme should work fine for your website, though a few would suggest a bolder design. When you are promoting your best product a simple colour scheme is more appropriate. But, if there is more than one product to promote, you can go in for a bolder design.
    There should be a symmetry when it comes to selecting colours – the entire website needs to look unified.
    Just as a cramped room makes you feel claustrophobic, a crowded website can put your audience off. Make sure the layout of your website is clean and the information is evenly spread out. You can try the F – design, which is known to have given successful results.
  4. Contact Information – Adding contact information on your website increases your credibility. People get suspicious if the contact information is not there on the website. Giving your customers a concrete address and telephone number further enhances their confidence. Including an email address is also desirable. You can provide all this information on the bottom of the page.
  5. Increase the loading time – People generally are short of patience these days. If your website takes a lot of time to load your prospective customers can desert you. You have to look for a web hosting company that provides ample bandwidth so that your site loads faster.

If you are planning to get your website designed from professionals, which you should – a web designing company in Noida can help you get a user friendly site. Contact vStacks Infotech with your idea and see your dream translate into a reality.
From website designing to hosting and fast load times, vStacks Infotech – a web designing company in Noida can propel your online journey with a thrust.

Best Ways to Reduce Expenses Using eZnetERP Software.


If your business engages in distribution, manufacturing, retail, reducing costs will be an important pursuit. Increased revenues lead to increased expenses — something you’ll be keenly aware of if you experienced.

While it’s too late to make big adjustments to your enterprise resource planning (ERP) and distribution systems in time for the end-of-year-spike, now is the time to take a big-picture look at your processes so you are prepared for the next seasonal peak.

Many businesses aren’t doing the basics as well as they could. Here are a few things to consider when looking to reduce your costs:

1. Inventory is expense.

Everything in your warehouse is incurring a cost. This year make sure that your erp software solution allows you to manage your warehousing costs efficiently.

The best way to do this is to keep inventory as low as possible by implementing systems that allow you to treat your warehouse as a node in the link between your supplier and customer, and not as a home for goods.

You should also use your ERP system to identify slow-moving inventory and price it to reflect its higher warehousing cost.

2.Manual processes equal added costs.

There’s no longer an excuse for slow and mistake-prone manual systems of any kind.Business-wide electronic and real-time tracking will not only reduce costs by improving processes within your business, it will also make you more attractive for customers (and suppliers).

Use your ERP system to share your data with customers and suppliers so that they know what you have stocked, what you can source, where products are and how long they’ll take to arrive. Doing so will help to move your inventory — creating revenue while reducing storage costs.

3.Prioritise cost reduction.

Make reducing costs a priority by creating KPIs around expense reduction. If you don’t have one already, create a dashboard view of your expenses, report on them, and ensure that the business is aware of where its costs lie.

It may not be as glamorous as sales, but reducing costs plays just as valuable a role in improving profit.

4.Embrace E-commerce.

E-commerce is the most revolutionised way of selling products in a relatively low cost way. By introducing self-service functionality for your customers, you can drive new sales opportunities by extending the hours you can trade and regions you can target.

Providing a self-service portal for customers also frees up your customer service resources. The availability of real-time data from the ERP system onto the store front allows customers to view available inventory, latest order status, and track shipments with tracking numbers. This helps in reducing your cost of operations and improves customer experience with your store front.

Another benefit is that all web sales information will instantly appear into your ERP system. So with the most up-to-date web sales information and inventory, the ERP user can properly plan the purchase and thus reduces the inventory cost.

How eZnetHRMS Payroll Management Solutions can Efficiently save you Time and Money


The Payroll Management System is critical to a business as it deal with key financial aspects of the company. Payroll system basically deals with the management of employees’ salaries, compensation, deductions, etc. Although payroll is traditionally an accounting job but with the advent of software tools, these tedious manual jobs are made easy and accurate.


Software like eZnetHRMS is a HR payroll software maintains complete employee database and give full and accurate information of any employee instantly. The use of a good payroll software not only saves a lot of time in calculations for payments but also the money spend on that manual labour

Here are some of the uses of payroll software which reduces time and money:

Faster processing of Payrolls: Payroll is a repetitive process in any organization. Hence, it can be automated such that with minimal entries like leaves, deductions at source, etc., the monthly pay-slips are generated.

Error free processing: Manual processing of payrolls would normally take more than a week if done accurately. Since, manual calculations are error prone, taking into effect the errors and labour hours to process the payrolls every month, it is sensible to buy a software to do payroll management than to leave it at the mercy of manual labour.

Reduction in training: Payroll management is a very complex and risky accounting procedure the staff needs to be high-skilled. For this, any company needs to invest heavily to be competent to carry out manual payroll management. Instead, one or few qualified personnel are required to manage whole company’s payroll using the software.

Safety and security of data: The data generated in software will be safe compared to conventional data stored in Microsoft Excel, which are prone to corrupt at any time. The software ensures data security and data theft. Also, periodical backup will be taken and stored properly. This again saves a lot of time and money to regenerate data, if lost.

Analysis of data: The data once entered in the software is stored permanently. All data can be retrieved and analysed at any point of time of any employee. This cannot be achieved during manual processing and storage of payroll system.

In light of the above benefits, it is advised to switch to software payroll management system that not only saves a lot of time and money but is also hassle-free and easily manageable. The company should consider above qualifications before buying any payroll software.

How a CRM can Help you Acquire New Leads.


Utilising a CRM is about more than just managing existing customers. It’s also about the ability to easily add new customers into the mix. Social media is one of the most effective ways to improve your existing customer base and reach out to new customers.

Read on to learn some of the best ways to bring in new leads with social media.


Social media goes beyond customer service or answering questions that relate to your brand. You can also track trends to learn about data in your product category and industry. These data points are all valuable for refining new hot leads into your CRM software.

Stay Responsive

In this instant society, customers want a quick response on social media whether it’s a question or a comment. Make sure you have a social listening plan and set goals for customer service to respond to all of the messages they receive.

Using the Call-to-Action Button

Facebook implemented a new feature at the end of last year known as “Call to Action”. This feature allows a client to book a meeting, sign up, or contact you, among other things. This is a great way to prompt action as soon as possible and begin that important relationship with your new customer.

Social media marketing is all about sharing content, but it’s crucial that you share images a lot! Tweets that have photos, for example, are twice as likely to be retweeted by other Twitter users (thus getting your name out there to other consumers). Increased engagement is likely when you regularly use images.

Social Advertising Works

You should always be expanding the reach of your audience, but it’s not always easy to do this on social media. Within apps like Facebook, for example, you can generate a look-a-like audience that is similar to a specific sector that has a lot of value, like your email subscribers. This gives you a new opportunity to broaden your reach and adding people who have similar characteristics to your world.

From Audience to Customers

Active Audiences can help you reach new customers in addition to customers you already know. You can use specific targets, like a group of people who signed up for last month’s webinar or participants of a recent conference. When you know what this group is interested in, you can target them with additional information and enhance your existing relationship with ease.

Use these tips to stay on top of social updating and effectively get these customers into your cloud-based CRM software for good.

Cloud-Based HRMS: 94% of Businesses Are Now On Board


Self-service and online-based HR solutions are becoming more commonplace as human resources managers and small business owners look for a way to provide their employees with accessible, valuable information while saving time on the document, employee and culture management. From new hires forms to payroll changes and company policies, the paperwork piling up on the desks of HR departments is nothing new. What is new are the software tools and technology at the disposal of human resources professionals. Often times, organizations that successfully adopt sophisticated HR technology tools outperform those that do not. Here’s how your business and HR team can take advantage of the software options available.

Recruiting and Hiring

Employee management starts with candidate management. Recruiting and hiring the best is a focus for most businesses, if not all. Recruiting software can help your business streamline the candidate review and application process. This type of HR software ensures the application process is the same for every candidate and filters low-quality or inexperienced applicants so your business only sees the best. In one eZnetHRMs software, the organization notes that online recruiting can cut cycle times by 25%, and can reduce recruitment costs by more than $8,000 per hire-a 95% reduction . When choosing a recruiting software solution, look for one that addresses your needs now and in the future. You want a scalable system that can grow with your business.

Employee and Document Management

While a company can’t solely rely on software to communicate benefits, plans and other information to employees, an HR form or document management system can help your business streamline the onboarding and initial HR education of new hires. As policies change, employees need to be updated and aware of the changes. An e-learning system can help you onboard new employees, effectively communicate benefits or company policy changes and address employee questions. Although this type of e-learning technology is not yet as widely adopted, nearly 60% of recently surveyed organizations indicated they have implemented e-learning or are planning to do so within the next year. While simple solutions may be more budget-friendly, you want a system that meets the needs of employees and managers to make each more efficient. A self-service application can help; nearly 90% of recently surveyed organizations indicated they had or were planning to implement one.

Payroll and Compensation

Staying on top of payroll and changing tax policies isn’t an easy task. Small business owners who cut checks and process payroll by hand are sacrificing time and potentially risking lost profits due to errors. Most organizations use automated payroll processes and if your business isn’t already, it’s time you did. SHRM also noted a recent survey shows that 61% of organizations use e-compensation systems or plan to implement them in the next year. An automated payroll system provides your business with easy access to salary and compensation information and costs. As you add more employees and develop a compensation system, your e-compensation software can help you ensure employees are paid appropriately.

HR professionals increasingly offer computer-based, self-service applications to their employees. Increased use of HR often leads to lower human resources costs, improved communication and delivery of HR, more employee participation in HR, and more strategic involvement by the HR staff. Online-based HR solutions can help your business manage recruiting, employees and all the necessary forms, and streamline HR management as a whole to make your business more efficient.

Six Criterions For Selecting The Best ERP Software Services In Delhi NCR


ERP or enterprise resource planning has changed the way businesses conduct themselves these days. It allows organizations to manage their given resources in an effective and efficient way to maximize profits.

What is an ERP software?

Enterprise resource planning is a set of applications which help organizations manage their businesses systematically. It automates several back office processes like services, technology and human resources improving the efficiency of your organization. It integrates all the operational activities within an organization including inventory planning, manufacturing, product planning, distribution, sales and marketing, human resources, accounting and finance.

An ERP software provides real time data of your organization allowing you to base your decision making on actual facts and figures rather than the rule of thumb or gut feel.

Types of ERP

Broadly there are two categories of ERP, on premise and cloud based ERP. When hardware is installed in your premises manually it is referred to as on premise ERP, while cloud ERP is based online and is offered as Software as a Service (SaaS) platform.

How to select the best ERP software services in Delhi NCR

Planning to purchase an ERP system for your organization but, confused of the choices that flood the market. Procuring an ERP software is not an easy decision to make, it could become a daunting task for those who have to buy and then get it implemented. To select the best ERP software services in Delhi NCR, here are the top criterions which you should follow when contemplating the purchase.

Like in any other business, ERP software services providers would also swear by their product. And, why shouldn’t they? After all it is their business and they are there to make profits.

6 criterions you should follow when selecting the best ERP software services in Delhi NCR

1. Define your organizations objectives and goals

You first and foremost need to assess your goals, why do you need an ERP software. Or, if you are a second time buyer, what are the reasons that you want to change to a new ERP software. Also, are you looking for an ERP system to increase efficiency of your organization? Or, do you want to increase your profits with the given resources that you have. Or, do you want to speed up the launch of your product so that you can corner additional market share.

2. Find out the actual cost of an ERP solution

A detailed cost benefit analysis is a must before the final purchase is done. Evaluate, see and compare the features on offer vis-à-vis the price. Find out how much you have to pay upfront, or how much you have to pay on a recurrent basis. You also have to factor in the cost of upgrades and maintenance charges. Do also try to figure out whether there are any hidden costs that you are unable to fathom. Also, consider the total cost of ownership including, software hardware and vendor support. Finally, calculate the ROI, after all it is all about maximizing your profits.

3. Functionality requirement of ERP software

Always consider an industry specific ERP system with features that suit your business needs. Your organization’s specific requirement would decide the features you are looking for in an ERP system. Try to figure out day-to-day functions and how the ERP system would help your organization.

4. Technology and scalability of ERP solution

It is also important to know whether the ERP system would be customizable to your business needs, it should suit your specific business processes. Also, the ERP solution ought to be technically compatible to your organization. The solution should be scalable to the growing needs of your organization, both in terms of users as well as data.

5. Factor in mobile users

With the concept of mobility and BYOD on the rise across industries, your ERP solution should be accessible on smartphones and tablets. Ensure that your employees remain productive on the go.

6. Involve upper management and consider change management

Getting complete support from the upper management is an important point which should be worked upon in case your organization is planning to buy an ERP software. Equally significant is your team’s backing. Adopting an ERP system means a lot of change for the functioning of your organization and it cannot be successful unless the team is up for it.

If you are looking for the best ERP software services in Delhi NCR which is cost effective and scalable, you should think about using eZnet ERP.

eZnet ERP is a self-hosted cloud based ERP application which provides 24X7 expert support and has all the features that can take your organization to the next level.

eZnet ERP provides a 360-degree overview of your business and it also effectively manages all your processes and customer relationships.

Seven convincing Reasons Why You Need ERP Software Solutions


If you are in the know of what and how ERP software solutions can help your organization you must be using one by now. But, several companies still think that an ERP software is beneficial only for big guns. As much as it helps bigger companies, ERP software solutions equally, if not more, benefit small to mid-sized organizations. They think that operations small in magnitude can be dealt with ease and simplicity, but just sample this:
According to Aberdeen group, mid-size companies with the help of real time and accurate information of daily operations can make smarter decisions that allow them to reduce their operational cost by 23% and lower administration costs by 22%.

What is an ERP solution?

So what exactly is ERP or enterprise resource planning all about? An ERP software gives you real time organizational data which allows you to base your decisions on facts and figures rather than the rule of thumb. It is a set of applications that help you to manage your company more systematically. It automates and streamlines your business operations and processes including technology, services and human resources to improve efficiency of your organization.

7 convincing reasons why you need ERP software solutions

It would not be wrong to say that the benefits of adopting an ERP system offset the time, money and energy you invest in implementing the software into your organization. Here are 7 convincing reasons why your organization should be using an ERP software, sooner rather than later.

1. Get real time data for decision making

Most often organizations base their decision making on precedence, rule of thumb or gut feel, as actual information is either not available or comes in late. But, with an ERP system in place you are able to take decisions based on real time data. This significantly improves the quality of decision making, which can save you money and enhance customer satisfaction.

2. Save costs for your organization

From supply chain management to product development and from IT and HR to management, an ERP system integrates your business processes which increases cost efficiency. An ERP software eliminates duplication of effort as everyone works on the same system saving your organization money and time. Also, you don’t need to train users on different systems which improves cost savings. Moreover, an ERP system improves your daily operations that lets entrepreneurs take smarter decisions saving you a lot of money.

3. Improve productivity of your organization

An ERP software improves operational efficiency and saves time by eliminating duplication of work which increases productivity. This in turn increases the efficiency of your workforce that enhances profitability of your organization.

4. Increases efficiency of your set up

An ERP system increases the visibility of your day-to-day operations and it becomes easier for you to get hold of various reports, as and when you want them. From statement of expense and customized reports to income statements and shipment order, you can get all the information at super-fast speed. This improves your decision making which in turn increases the efficiency of your organization.

5. Benefits production and inventory management

An ERP software can bring in a lot of improvement if your company uses inventory and has a production facility. It keeps you posted on exact production requirements. It also helps improve production and facilitates timely deliveries.

6. Increases customer satisfaction

If you think an ERP software is only to integrate internal processes, you are wrong. It also helps in keeping your customers satisfied. From generating leads to acquiring new customers, including their retention and support, an ERP solution helps you all the way through in customer lifecycle. When you look after your customers, keep your promise and deliver on time then there is no reason why they would not be happy.

7. Accurate and faster financial reports

Transactions are automatically processed with an ERP system in place, which also generates financial reports making period-end closing convenient. It points out mistake so that you can immediately check and correct the repetitions which makes closing a big headache.

The extent of benefits ERP software solutions can provide are enormous. It is time you shift to a new and modern eZnet ERP which will take your organizations to greater heights.

eZnet ERP is a cloud based application which provides 24X7 expert support so that you can focus on the growth and development of your organization.

eZnet ERP gives a 360-degree overview of your business which improves your decision making and increases your company’s efficiency.

Five Myths About Enterprise Resource Planning


As per Gartner, Software-as-a-Service ERP market is projected to grow at a CAGR of 28 percent.

Enterprise resource planning is a business management software which provides real time analysis, collection and storage of data for core processes within an organisation. It integrates numerous business processes and streamlines the flow of information among all departments providing transactional databases for error free decision making.

A multi-billion dollar industry, ERP software is a fast growing trend in the Indian market. Though, believed to be an indispensable management tool, yet there are some misconceptions that still surround enterprise resource planning. These myths at times hold back entrepreneurs from taking the final plunge into the ERP waters. Let us discuss here some of the myths about ERP.

5 myths about enterprise resource planning

Misplaced expectations, flawed assumptions, faulty information and promises are some of the main reasons why ERP implementation sometimes fail. The blame then is conveniently shifted to the misconceptions. The best way to dispel these myths is to educate the buyers before they go in for ERP implementation. Here are 5 misconceptions pertaining to ERP:

1. It is only for big businesses

This is a big one. There could have been some credence in this argument during the initial years of ERP. But, with the technological advancements and increased customisation, ERP now is equally effective for small and mid-sized businesses. Rather than having different business functions most companies, whether big or small follow similar business operations. Every organisation has an account department, purchase and customer support function and manufacturing and transportation needs, the difference is only in the scale of enormity.

2. ERP is Expensive

Again, this could be the case for high-end and advanced ERP solutions. But with the advent of mobility solution and cloud computing it is now affordable for companies of all sizes. The type and amount of customisation are the two main factors on which the cost of an ERP system escalates. When companies get too bogged down on the functionality front only then the cost of an ERP system seems to be expensive.

3. ERP implementation is a long drawn process

There are several factors that determine the time that is required for implementing an ERP system. Number of users, size of business operation, amount of customisation and management expectations are all important aspects that dictate implementation time. Also, apart from a dedicated implementation team, you need to select a vendor who can provide excellent technical support, regular upgrades and consistent training for successful execution.

4. ERP systems are only to impress customers

An ERP system primarily increases the operational efficiency of your organization. An efficient organization results in the production of quality products and offers excellent services. This increases goodwill among customers and also improves their level of satisfaction. Therefore, an ERP solution has much more to offer than to just impress customers.

5. An ERP system is only for the benefit of the top executives.

As an ERP system provides real time information, it does help top executives in the decision making process. But, the benefit percolates to the middle and lower level executives as well. With improved planning and communication and by eliminating duplication of effort it helps employees perform better across the organization.

Hence, if you want to improve the efficiency of your organisation, increase profit margins and keep your customers satisfied, it is time that you start thinking about eZnet ERP.

With 24X7 expert support, eZnet ERP can make the process of implementation convenient for your organisation.

eZnet ERP is self-hosted cloud based application that also provides complete overview of your organisation.

Four Ways A CRM Can Help Your Sales Team Achieve Their Targets


53 per cent of top performing organisations adopt a CRM to improve their sales productivity – Brainshark’s Anne Lambert and Forbes Insights

The customer relationship management market in India is on a clear northwardly trip and is expected to sustain the double digit growth figure in the years to come.

As per Forrester Research, this age is the “age of customers”. Today’s customer is more informed, aware and impatient. You really have to work hard and keep up to their expectations if you want to retain them. Then, how do you do justice to your customers. The only tried and tested formula to increase customer satisfaction is to use a CRM system. And, one of the main reason for companies embracing a CRM is to provide their sales team the much needed thrust.

Be it a product or service, sales as we know is the backbone of almost all the organisations. A CRM system helps the sales team to better organise themselves to further add value to their customers. So, how does a CRM system help your sales team save time and perform better? Here are 4 ways that a CRM helps:

4 ways a CRM can help your sales team

1. It pays to understand the need of your customers

It always pays handsomely when you understand the needs of your customers. When there are hundreds of customers to manage, understanding everyone’s need before you call them up is a tough ask. How much time do you spend on digging out information before making a call to your client? Sifting through each email and message anyways would take up a lot of your time. This is where your CRM system would help you.

Instead of wasting hours, you can get the relevant information in a few minutes if you go through a CRM system. Your CRM is the powerhouse of all your customer’s information. Stored in one single location and available for each member of your team, you can get all the details you are looking for. From their preferences to their purchase history, a CRM software throws up each and every detail. You get to see all the present and past interactions that anybody has had with the customer from the company.

This allows you to provide personalised service to your customer and that is what clients these days look for.

2. Stay up-to-date and connected

CRM features like email integration, shared calendars and document templates keeps everyone in your team connected and informed. You also get to see which selling patterns work best for your line of product or service. It also improves communication between your sales team and the management.

3. Save time

As all the customer data is stored in one place you don’t need to waste time when searching for client information. You don’t have to go through all your email for one single data. Moreover, utility of cloud based CRM gives your sales team the access of client communication, sales analytics, task management and forecasts from anywhere and at any time. This gives them more time to concentrate on their primary task of selling. The misconception of sales people that they would have to spend more time on entering data into the CRM system is a misplaced notion.

4. Improves efficiency and productivity of your sales team

Working hard is good, but doing it smartly is certainly better. Business cards, notepads and spreadsheets are bygones. A CRM system provides a 360-degree view of all your clients, every single bit of information is available in one place. No more hunting for leads. You don’t have to waste time on generating good leads. You get more quality time to concentrate on your sales call. It helps achieve your target much faster.

A CRM system assists your sales team to optimize their day-to-day schedule and set the right priorities. You are able to contact your prospects on time and none of the client is ignored. This increases your efficiency and productivity.

If your organisation is not using a CRM system then your sales team is missing out on revenues big time. You should get eZnetCRM now.

eZnetCRM is a cost effective CRM which is easy to navigate that can take care of all your sales teams’ requirements.

eZnetCRM also provides a complete overview of all your customers and business. It increases efficiency and productivity of your sales team driving revenue for your organization.