As of April 2020, there were around 4.57 billion (Statista) active internet users worldwide. It means almost 59% of the world population accesses the internet these days. It is no doubt a vast market to ignore. With more than half the world population using the internet, if you don’t have an effective online presence, you are missing big time on opportunities. That is why businesses need to have a website. But there is a lot of competition on the internet, and all websites don’t give you the same result. For an effective online presence, what you need is a modern, professional, attractive, and feature-rich website. And, to get a professional website, you need a reliable, skilled, and professional website development services company. However, finding a reliable website development services company is not a walk in the park. You need to weigh your options carefully.
Let us, therefore, take you through what you should look for in a website development services company. But before getting there, let us first try to understand what makes a website professional.
In today’s times, the single most important thing to consider is customer experience. If you are unable to offer an excellent customer experience to your users, it is difficult for you and your website to do well on the internet.
So, how do you ensure that your customers have a great experience on your website?
To make your website successful, here are a few things that you need to ensure. Make sure your website is:
- Mobile compatible
- Accessible to all your users
- Easy to use
- Easy to navigate
- Also, make sure your website has a fast load speed.
- It works consistently in all browsers.
- Ensure your website has a valid mark-up and clean code.
- Make sure that your website uses a contrasting color scheme.
- Ensure your forms are usable.
It takes a lot to make a website tick on the internet. That is why you need to ensure that the web design company you hire should be capable enough to tick all these boxes.
What to look for in a website development services company?
Website development is a complex process. You need experts to do the job. That is why you need to select a website development company with a lot of caution. Here is what you should be careful about:
Do your homework – Before getting on with the selection process, it is crucial to determine your needs. It is vital to know what you want your website to do for your visitors and your company. Unless you know your needs, you will not be able to get what you want. Do some homework and try to determine your needs first.
Fix your budget, set a timeline, and then start your search – It is crucial to know your limits. Hence, it is vital to fix a budget for your project. You also need to fix a timeline so that you can start what you have planned to do in time. Once you are through with the first two, you need to focus on the third – starting your search. Spend some time on the internet to make a list of companies that you think can fulfil your needs. Speak to your friends and family for referrals. And, you can also check out the local business directories like Google Business Listings.
After shortlisting some companies, make sure you judge them on the following points:
Visit the company’s website – There are a lot many things that you can find out when you visit a website. Check out the following – website design of the company you are planning to hire, website load speed, call to actions, navigation, and where does it rank on major search engines. Also, do check out whether the site is mobile-friendly or not. If the company you are planning to hire checks out most of the boxes, then you can go ahead and speak to them.
Don’t overlook experience – It is vital to hire a company that understands the website development process properly. Without experience, it is difficult to deliver great results. It is vital, therefore, to check out their portfolio.
Going through the portfolio would give you a fair bit of idea where they stand. Find out whether they deal with design or tackle development as well.
Check out reviews and customer feedback – Any website development company worth its name in the market will have a review section on its website. It is important to go through the reviews. You can get to know a lot of positive as well as negative (if any) things about the company. And don’t forget to ask for references. Try to speak to them to find out their experience with the company you are planning to hire.
Find out about the kind of support they offer – You don’t just need a website development company for the development of your website, but you also need them after your website is up and running. There are many changes that you might like to make after your site goes live. Moreover, you will also need them for maintenance and upgrade work. Always remember one thing – your relationship with the website development company will be a long one.
Do consider other services as well – These days, website development companies offer an array of services apart from the development and designing of websites. From hosting and digital marketing services to content marketing and social media management, these companies help you on several fronts. It is always better to engage a single agency to look after your online presence. Apart from the cost factor, it makes them more accountable.
Never compromise on the quality – It is essential not to compromise on the quality front. If you want your customers to get the best experience, make sure that the company you hire provides you with a first-class website. It is not a good idea to save a few bucks on the design and development of your website. What you should instead consider is this – try to get value for your money.
You should be able to get along and communicate with them freely – When you know that you have to co-exist with someone for long, then it is better to choose someone with whom you can get along well. The same is true in the case of the company you are planning to hire. Also, the company you hire should listen to and respect your views and suggestions. They should not impose their will on you.
If you are planning to hire a website development services company in India, you should get in touch with vStacks Infotech now. We have been in the software development business for more than twenty years now, and we know what it takes to develop a top-quality website. We are a one-stop-shop for all your digital needs. From website design and development to hosting, content marketing, email marketing, social media management, SEO services, and more, we can look after all your digital marketing needs.