There are challenges and opportunities in every crisis. As the world fights the COVID-19 crisis, every firm is making every effort to respond to the situation. In these trying times, it is important than ever before for companies to look after the interests of their customers. Customers these days have become smart, intelligent, impatient, and demanding. So, how should businesses ensure that their customers remain happy and satisfied during these trying times? What you need is a CRM system. Businesses that have a CRM solution in place are in a better position to look after the interests of their customers. But all CRM solutions are not the same. You need a reliable CRM software development company to reap the full benefits of the solution. However, with so many CRM software development companies out there in the market, how do you select the best CRM software development company for your organization. Make sure you weigh your options wisely so that you get the best for your business.
Let us, therefore, take you through what you need to do to select the best CRM software development company for your business. But before getting there, let us try to throw some light on what is a CRM and the benefits of using a CRM solution.
What is CRM software?
CRM or customer relationship management software is a tool that helps businesses manage customer relationships efficiently and effectively. It enhances the customer relationship by tracking leads, managing customer interactions, and streamlining your business processes. In addition to managing partner relationships, it also helps businesses to manage employees and vendors.
Benefits of using CRM software
A CRM solution helps you in many ways. Here are some of the main benefits of using a CRM system:
A CRM system helps you improve your customer service.
CRM software helps you discover new customers.
A CRM system helps improve customer revenues.
CRM software can become your sales team’s most trusted tool. It helps them close deals faster.
A CRM system helps your team members to cross-sell and upsell.
CRM software streamlines your sales and marketing processes.
A CRM system can make your employees more productive and increase your revenues.
CRM software helps improve customer loyalty.
A CRM system helps improve internal communication.
CRM software helps you to optimize your marketing efforts.
How to select the best CRM software development company for your company?
Customer management is the single most important thing for businesses in all the sectors. And, to manage your customers efficiently and effectively, you need a CRM system. However, since all CRMs are not the same, you need to make sure that you select the best CRM for your business. To select the best CRM for your business, here is what you need to do:
Decide on what you want – cloud CRM or on-premise CRM – The first thing that you need to decide on is this – do you want a cloud CRM or are you looking for an on-premise CRM. Opting for an on-premise CRM means, you need to buy the license, software, and hardware and maintain an IT team to keep the system running. But in case if you opt for a cloud-based CRM solution, you don’t need any upfront investment. You just have to get into an agreement with the CRM vendor and start using the solution.
Make sure you get all the features and functionalities you want – Some features like contact management and lead management are common in all the CRMs. But some CRMs offer advanced features like integration and analysis. Hence, it is vital to know what features you want. Once you know what you want, make sure that you get all the features that affect your business. Buying a half-cooked dish is never a good idea.
Ensure that the CRM you buy is easy to use – The CRM you choose should be easy to use. There is no point in buying a CRM that is difficult to use. If your employees are unable to use the CRM, what is the use of buying a CRM in the first place? Hence, ensure that the CRM you purchase should be user-friendly where navigation is not an issue.
Don’t forget about integration – It is crucial for the CRM system you buy to integrate well with your existing applications. You, of course, cannot change all your existing applications just to fit in a new application. For example, your CRM system should seamlessly integrate with your existing ERP, HR, and/ or accounting software. Hence, always buy a CRM solution that integrates well with your existing applications.
Find out about customization and training – Another vital thing is customization and training. Before you commit yourself, do find out if the vendor can customize its solution to suit your needs. Also, find out whether they are ready to provide the requisite training to your employees. Every organization has its own unique needs. That is why you need customization. And, without proper training, it is difficult for your employees to use the system seamlessly.
Make sure your CRM is mobile-capable – It is extremely crucial these days to buy a CRM that offers mobile capability. If your CRM is not mobile-capable, it is not of much use to your sales team because they need to access the data when they are out in the field. Hence, make sure that the CRM system you buy offers mobile capability.
Ask for a demo and free-trial before you buy the CRM – There are claims and counterclaims in the market. Don’t take anybody’s word as gospel truth. Hence, the moment you shortlist a vendor, make sure you ask for a demo. If you like the features and functionalities of the CRM, don’t forget to opt for a free trial before taking the final plunge. Only when you use the system properly can you know whether it will suit your organization or not.
Don’t forget about scalability – The CRM system you buy should be scalable. After all, you cannot change your software every two years. Your needs are sure to grow with time, which means you need a scalable CRM. Hence, make sure you always opt for a scalable solution.
If you are looking for a reliable CRM software development company, you should get in touch with vStacks Infotech. We have been in the software development business for over two decades now, and we know what it takes to develop customized and reliable CRM software. Our offering, eZnet CRM, has widely been accepted in the market not just in India; but it is used extensively across the world. eZnet CRM is a cloud-based CRM that is easy to use, customizable, scalable, mobile-capable, feature-rich, and it can integrate well with most of your applications. Call us today for a free demo and take a free trial before you finally buy it from us.