Customer Relationship Management or CRM has revolutionized the way organizations do businesses these days. Across industries, companies are changing their approach towards customers, moving on to a customer-centric model, from the customary transactional model. Financial companies are no different. The reason for this paradigm shift has more to do with the changing customer expectation and technology rather than the financial crisis of 2008. Financial CRM is taking the financial sector to a different level.
WHY FINANCIAL CRM?
Crucial and critical decisions related to money matters every day. Financial CRM allows managing and tracking of customer information in a much more systematic manner, enabling the companies to fulfil their customer’s expectation to the fullest.
TECHNOLOGY AND CRM
With the technological progression and the advent of clouds, CRM software solution has attained a more meaningful purpose now than ever before. As all the customer-related information is stored in one location, a cloud-based financial CRM gives you the ability to manage and control your day-to-day activities, more easily and efficiently without the fear of losing your data, ever.
Let’s list down a few important features of a financial CRM, which make this software solution an absolute must for your business:
- Streamlining communication and providing a personal touch
Know about all the interactions like mail, phone call and/ or meetings that anyone has had in your company with any of your customers before contacting the client again. This information is available for everyone to access.
It always pays when you make your customers feel wanted and important and with the cut-throat competition in the financial industry, it becomes essential for you to know what makes your clients tick, other than their profession and businesses. Connect with them on their birthdays and anniversaries, know about their goals and hobbies and develop a stronger relationship with your customers.
- Stay in touch with your critical clients on a regular basis
Being a financial company, keep your critical clients informed about products and services in line with their individual needs, on a timely basis.
- Access data on the go
The mobile app allows data access from anywhere and at any time, making it possible for everyone in the organization to complete their daily activities. Employees are able to access the data you allow them to see, allot total or limited access depending on their roles.
Software solutions like eZnetCRM also allows to monitor sales processes, generates reports and its ticket module addresses and resolves issues in quick time.
A cloud-based financial CRM software solution like eZnetCRM integrates intelligent analytical tools to generate leads and create opportunities and it can be set up in sync with your organization.